Patrick Moore
Regional Vice President - West Enterprise, Sitecore
The agenda
Day 1 | Mon February 24
The Phoenician, Scottsdale
6000 E Camelback Rd, Scottsdale, AZ 85251
All talks will be held at the Granville headquarters at Madison 36th, New York City.
Day 2 | Tues, February 25
Day 3 | Wed, February 26
Patrick Moore brings over 17 years of experience across front-line retail, enterprise software sales, and sales management. He has a proven track record of building, coaching, and developing high-performing teams, with a focus on fostering human connection as the key to his success. Patrick’s personal values are centered around family—being a devoted husband, father, son, and brother. Outside work, he enjoys outdoor activities like fishing, mountain biking, hiking, and guiding backpacking trips for friends and family.
Renovate Or Reinvent: Either Way, Get Your Content Engine Ready For An Overhaul
1:30 PM to 2:15 PM | Tuesday, February 25, 2025
The past year has reshaped content marketing with generative AI, scalable personalization, and growing ROI pressures pushing marketers to rethink their content engines. Now is the time to evolve and optimize the entire content lifecycle.
Join Phyllis Davidson as she breaks down how to adapt at the system, people, and process levels. In this session, you’ll learn:
- How to align AI’s impact with content workflows while empowering your team
- Key elements of a personalization roadmap that spans the full content lifecycle
- How to navigate overlapping tech solutions to build a strong content architecture
Phylis Davidson, VP, Principal Analyst, Forrester
The Venue
New York Headquarters:
12 West 21 Street 7 Floor
New York, NY 10010
©2025
Your digital velocity partner.
Elevate your experience at the B2B Marketing Exchange
Don’t miss your chance to connect with the B2B digital velocity experts in Scottsdale. Meet B2B technology leaders from Icreon and Sitecore at booth #211.
Modernize B2B Marketing
Icreon + Sitecore combined power:
Together with Sitecore, Icreon partners with you to achieve outstanding business outcomes with direction and speed.
Sitecore’s composable platform unifies data, content, commerce, and experiences. Icreon’s engineering expertise accelerates solution delivery, creating immediate impact and lasting business value.
Stop by booth 211 to discuss where digital velocity can take your business.
Catapulting B2B marketing into the future with digital velocity.
Sessions that will inspire you
Modernizing B2B Engagement: Acrisure's Digital Revolution
3:30 PM to 4:00 PM | Monday, February 24
Discover how Acrisure, a leader in business insurance and fintech, redefined B2B engagement with a modular, flexible architecture that enables rapid content updates and real-time personalization. By adopting a composable, headless CMS, Acrisure gained the agility to adapt swiftly, integrate AI-driven insights, and deliver seamless, engaging experiences across multiple channels.
This session explores Acrisure’s transformation from a fragmented digital presence to a cohesive, high-impact platform that enhances both engagement and operational efficiency.
Steve Lamensdorf, SVP of Customer Experience, Icreon
Patrick Moore, Regional Vice President - West Enterprise, Sitecore
Chru Brar, Sr. Program Manager, Acrisure
B2B Marketing Secrets: Turning Barriers into Bridges and Deals
9:30 AM to 10:15 AM | Tuesday, February 25 | Camelback Ballroom
Breakthrough B2B barriers with insights from Neil Patel, co-founder of NP Digital and one of Forbes' Top 10 Marketers. In this session, he shares his blueprint for turning challenges into growth opportunities, helping you craft effective strategies, engage prospects, and drive business success—whether you're a seasoned marketer or just starting out.
Gain focused insights on:
- Strategies to overcome common B2B marketing challenges
- Proven methods for positioning and promoting your offerings effectively
- Relationship-building techniques for long-term success
- Practical tools to elevate your B2B marketing and drive sustainable growth
Neil Patel, Co-founder, NP Digital
Who we are
Icreon® is the trusted digital velocity partner to the Fortune 500. We don’t just accelerate growth—we guide it in the right direction, delivering digital strategies and technology solutions that create lasting business value across the customer journey.
Drawing on over two decades of experience and deep industry knowledge, Icreon provides expertise in experience transformation, digital product innovation, commerce, and data insights & artificial intelligence. Headquartered in New York City with a global presence, Icreon serves a targeted range of industries, including B2B manufacturing, distribution, and professional services.
Testament
97%
Client retention rate
Experience
25+
Years of growth
Strength
500+
Strong team
We partner with many of the world’s best technology firms to deliver experience transformation.
Spend your time in Scottsdale wisely with expert sessions designed to deliver immediate business value. B2B marketing is changing at warp speed. It's time to build B2B experiences for the future.
Don't miss out:
A few of
our clients
What we deliver
B2B Commerce Consulting
We look clearly at your unique commerce challenges and opportunities to determine a robust solution that evolves at an attainable speed.
Commerce Experience Design
We bring deep commerce expertise to remove friction across every touchpoint and make it easy and delightful to buy your products and services.
B2B Customer Portal
We craft personalized B2B portals that complement your business relationships, empower your customers with self-sufficient services options and streamline online commerce.
Enterprise Website Development
We advance your business by building robust enterprise websites that improve internal efficiencies, convert customers, and make people want to keep coming back to do business with you.
Platform Implementation & Managed Services
We use our vast technology expertise to rapidly integrate and configure the best platforms, ensuring seamless functionality, customer adoption, and ongoing optimization.
Let's connect at the B2B Marketing Exchange
Set up a time to discuss your business goal with Icreon's B2B experts.
By submitting my contact information, I consent to share my information with Icreon and Sitecore so that they may contact me for marketing purposes in accordance with Icreon and Sitecore's Privacy Policy; I understand that I can opt out at any time.
Steve Lamensdorf
SVP of Customer Experience, Icreon
Steve Lamensdorf, Senior Vice President of Customer Experience at Icreon, has over 17 years of experience helping B2B organizations transform their digital strategies to drive measurable growth. He specializes in leveraging innovative technologies to enhance engagement, streamline operations, and modernize digital ecosystems. Steve has partnered with industry leaders such as Lubrizol, GE, SAP, and Johnson Controls to deliver scalable solutions and achieve impactful business results.
The agenda
Day 1 | Wed February 26
10:00 AM
Meet & Greet
Nametags, Swag, Refreshments
12:00 PM
Presentations
Pecha Kucha Customer (roughly 7 min each)
1:00 PM
Critique
Critiquing a local Landing Page
2:00 PM
Network + Questions
Network, and learn & get inspired from each other.
10:00 AM
Meet & Greet
Nametags, Swag, Refreshments
12:00 PM
Presentations
Pecha Kucha Customer (roughly 7 min each)
1:00 PM
Critique
Critiquing a local Landing Page
2:00 PM
Network + Questions
Network, and learn & get inspired from each other.
Day 2 | Thurs, February 27
Day 3 | Fri, February 28
10:00 AM
Meet & Greet
Nametags, Swag, Refreshments
12:00 PM
Presentations
Pecha Kucha Customer (roughly 7 min each)
1:00 PM
Critique
Critiquing a local Landing Page
2:00 PM
Network + Questions
Network, and learn & get inspired from each other.
09:30 AM
All-access pass workshop
--
12:00 PM
Lunch in the marketplace
--
01:30 PM to 02:30 PM
Campfire Keynote: Leveraging AI: The building blocks of productivity & revenue
--
02:45 PM to 03:15 PM
Global Growth Playbook: Inside Tipalti’s Award-Winning Global Demand Generation Engine
--
02:45 PM to 03:15 PM
Deriving Value: Turn tired content into targeted tools
--
03:30 PM to 04:00 PM
Modernizing B2B engagement
--
04:45 PM
Networking Break
--
05:15 PM
Keynote- Influence is the new outbound: How expert content drives revenue
9:15 AM
Opening Remarks
--
09:30 AM to 10:15 AM
B2B Marketing Secrets: Turning barriers into bridges and deals
--
10:15 AM to 10:45 AM
Keynote: The Difference Is BRAVE: The Mindset Of Breaking Through
--
10:45 AM to 11:15 AM
Networking Break
--
11:15 AM to 12:30 PM
Breakout Sessions
--
12:30 PM to 01:45 PM
Lunch in the marketplace
--
01:30 PM to 02:15 PM
Renovate or Reinvent: either way, get your content engine ready for an overhaul
--
02:15 PM to 02:45 PM
Networking Lunch
--
02:45 PM to 04:45 PM
Breakout Sessions
--
04:45 PM to 06:15 PM
Networking & Drinks reception
08:00 AM to 09:00 AM
Breakfast in the marketplace
--
08:30 AM to 10:00 AM
All-access pass workshop
--
10:00 AM to 10:30 AM
Networking Break
--
10:30 AM to 10:45 AM
Opening Remarks
--
10:45 AM to 11:15 AM
Breakout Sessions
--
12:00 PM to 01:15 PM
Networking Lunch
--
01:15 PM to 03:30 PM
Breakout Sessions
Modernizing B2B Engagement
How to transform from a fragmented digital presence to a cohesive, high-impact platform that enhances engagement and efficiency.
Showcasing Acrisure
Discover how Acrisure, a professional services leader in business insurance and fintech, redefined B2B engagement with a modular, flexible architecture that enables rapid content updates and real-time personalization.
This session explores Acrisure’s transformation from a fragmented digital presence to a cohesive, high-impact platform that enhances both engagement and operational efficiency.
Mark your calendar for Monday, Feb 24 from 3:30 to 4:00 p.m.
Speed
70%
Increase in time-to-market
Icreon & Sitecore session:
Revenue
$ 2.8b
Annual revenue
Charu Brar
Senior Program Manager, Acrisure
Our session speakers
Chru Brar is a forward-thinking technology leader with 15+ years of experience revolutionizing digital platforms and spearheading innovation in the software industry. His expertise spans composable architectures, headless CMS, and AI-driven personalization, enabling the development of scalable, high-performance solutions that drive user engagement and streamline operations. Committed to harnessing technology for transformative digital experiences, he excels at modernizing ecosystems and cultivating collaborative, results-oriented teams.
