Austin Lowry
Chief Strategy Officer, Icreon

The agenda

Day 1 | Mon, April 28

540 North Michigan Avenue

Terms of Use

540 North Michigan Avenue

Day 2 | Tues, April 29

Day 3 | Wed, April 30

As the Chief Strategy Officer at Icreon, Austin Lowry spearheads a dynamic team of consulting-driven sales and business development experts, crafting and executing innovative strategies that fuel expansion across the company’s multifaceted service lines while catalyzing digital transformation. Bridging technical acumen with visionary strategy, Austin thrives at the intersection of innovation and execution. His passion lies in empowering organizations to navigate the digital landscape with agility, driving sustainable growth and redefining what’s possible in an ever-evolving technological world.

Strategic KPI implementation: Driving eCommerce performance

4:50 PM to 5:30 PM | Tuesday, April 29

Join us for an engaging panel discussion on the pivotal role of strategic Key Performance Indicators in eCommerce success. Our experts will share insights, real-world success stories, and actionable strategies to help you effectively implement KPIs aligned with your business goals. Discover the innovative trends shaping the future of online retail and learn how to stay ahead in 2024 and beyond. Here is what to look forward to:

• Foundational concepts 
• Implementation and alignment
  
• Industry-specific insights
  
• Future trends and technology: Explore AI and ML in KPI tracking, interactivity: Live polling
  
• Scenario discussion
  
• Rapid-fire KPI round
  

Kenneth Parks, Chief Growth Officer, Icreon
Justin Rinaldi, Director of Marketing and ecommerce, Safety speed manufacturing
Vince Aschliman, Ecommerce Manager, Essex Brownell Inc.

The Venue

New York Headquarters:

12 West 21 Street 7 Floor

New York, NY 10010

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Contact Us

Your digital velocity partner.

Modernize B2B Marketing

Accelerate your business with Icreon’s team of seasoned professionals. We provide the insights and tools to strengthen customer relationships and drive marketing success at the speed of digital. Join us at B2B Online in Chicago to explore how we can collaborate to fuel your growth and achieve digital velocity.

Stop by booth #205 to discuss where digital velocity can take your business.

Catapulting B2B marketing into the future with digital velocity. Meet Icreon at B2B Online Chicago 2025. 

Sessions that will inspire you

Igniting the right brain: Unconventional wisdom for leading in changing times

8:35 AM | Monday, April 28

This session offers a fresh look at guiding teams by weaving together stories and examples from history and modern times. We'll explore leadership lessons from places like the Temple of Apollo to the Apollo 11 mission and from the Mona Lisa to Formula 1 racing. You'll leave with new ideas on how to inspire and lead your team in our ever-changing environment. Whether you're into cars, movies, history, art, or just love learning, this talk will provide stories and insights to help you understand leadership better and drive positive change in your team.

Ed Soo Hoo, WW CTO Global Accounts, Lenovo

Revolutionizing B2B commerce: The convergence of eProcurement and eCommerce in 2025

3:00 PM to 3:30 PM | Tuesday, April 29 

An insightful panel discussion on integrating eProcurement and eCommerce in 2025. Discover how digital transformation is reshaping B2B operations, enhancing customer experiences, and driving efficiency through innovative technologies. Get focused insights on:  

• The latest trends in eProcurement and its impact on B2B operations.
  
• Strategies for creating seamless and personalized B2B eCommerce experiences.
  
• Importance of integrating procurement systems with supplier platforms.

Kenneth Parks, Chief Growth Officer, Icreon
Steven Javor, Director eCommerce & Omnichannel NA, Schneider Electric
Michael McCutcheon, Sr. Director of Digital Business, Legrand North America LLC

Who we are

Icreon® is the trusted digital velocity partner to the Fortune 500. We don’t just accelerate growth—we guide it in the right direction, delivering digital strategies and technology solutions that create lasting business value across the customer journey.

Drawing on over two decades of experience and deep industry knowledge, Icreon provides expertise in experience transformation, digital product innovation, commerce, and data insights & artificial intelligence. Headquartered in New York City with a global presence, Icreon serves a targeted range of industries, including B2B manufacturing, distribution, and professional services.

Testament

97%

Client retention rate

Experience 

25+

Years of growth

Strength 

500+

Strong team 

We partner with many of the world’s best technology firms to deliver experience transformation.

Spend your time in Chicago wisely with expert sessions designed to deliver immediate business value. B2B marketing is changing at warp speed. It's time to build B2B experiences for the future.   

Don't miss out:

A few of 
our clients

What we deliver

CX Strategy
We examine your digital experience from a customer-centric perspective, building personas and mapping customer journeys to create a compelling omni-channel CX that accelerates growth.

Commerce Experience Design
We bring deep commerce expertise to remove friction across every touchpoint and make it easy and delightful to buy your products and services.

B2B Customer Portal
We craft personalized B2B portals that complement your business relationships, empower your customers with self-sufficient services options and streamline online commerce.

Enterprise Website Development
We advance your business by building robust enterprise websites that improve internal efficiencies, convert customers, and make people want to keep coming back to do business with you.

Migration & Modernization
We prepare you for the future by moving you off legacy systems and onto new modern platforms that power growth amidst constant change.

The agenda

Day 1 | Wed February 26

Day 2 | Thurs, February 27

Day 3 | Fri, February 28

7:30 AM 

Networking Breakfast & Registration 

-

8:35 AM 

Opening Primary Keynote: Igniting the Right Brain: Unconventional Wisdom for Leading in Changing Times 

-

9:35 AM 

Keynote Panel: How Do You Stay Relevant in 2025? Next-Gen B2B: Adapting to Millennial and Gen Z Buying Behaviors

-

11:05 AM to 12:00 PM 

Interactive Workshop: Personalized Buying Experience MVP by Austin Lowry

-

11:55 AM 

All Attendee Break

-

12:55 PM 

Networking Lunch

-

5:45 PM  

Casino Royale Cocktail Reception

-

9:00 PM 

Late Night Meet Up @ Lobby Bar

8:40 AM 

 Welcome Remarks

-

8:50 AM 

 Chair Remarks

-

2:10 PM 

Chairperson’s Remarks with Kenneth Parks

-

3:00 PM 

Panel: Revolutionizing B2B Commerce: The Convergence of eProcurement and eCommerce in 2025

-
4:50 PM  

Panel: Strategic KPI Implementation: Driving eCommerce Performance

-

5:30 PM 

Happy Hour @ Lobby Bar

-

9:00 PM 

Late Night Meet Up @ Lobby Bar

8:00 AM 

Networking Breakfast

-

8:25 AM 

Welcome Remarks

-

8:40 AM 

Keynote Presentation: Delivering Digital Solutions That Are Not Purely Transactional

-

11:20 AM  

Interactive Panel: Lessons Learned Along The Way: An Honest Overview With B2B Leaders

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12:10 PM 

Panel: Personalization at Scale: Tailoring the B2B Buying Experience

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3:05 PM  

Closing Keynote: Digital Overreach: Navigating the Balance Between E-commerce Influence and Market Reality

Personalized Buying Experience MVP

This is your chance to test drive new AI technology and create a Personalized Buying Experience MVP that’s proven to boost revenue and efficiency.

Personalization boosts engagement, conversions, and loyalty, especially in B2B, where accuracy is crucial. Errors can be costly, so getting every order right is essential. AI-driven Personalized Buying Experiences empower you to sell complex B2B products and services with precision.

Join our 55-minute workshop to collaborate with commerce technology experts. Together, we will assess your organization's buying experience and choose the right technology and strategies to implement a personalized buying experience at your organization.

Interactive workshop:

Kenneth Parks 
Chief Growth Officer, Icreon

Meet our experts at B2B Online 

As Chief Growth Officer at Icreon, Kenneth champions the company’s global expansion and go-to-market vision, orchestrating strategy, sales, marketing, and strategic technology alliances. With two decades of expertise in digital customer experience transformation, brand evolution, and data-driven marketing innovations—spanning commerce, next-gen marketing-media, and cloud technologies—he has consistently delivered results at the forefront of enterprise digitalization. His portfolio spans sectors such as financial services, high tech, travel and hospitality, and health and wellness, where he has reimagined engagement strategies for both B2C and B2B ecosystems.

Fueled by AI, Personalized Buying Experiences empower you to sell complex B2B products and services with precision.

Build Your Personalized Buying Experience MVP

Test drive new AI technology and create a Personalized B2B Buying Experience MVP that’s proven to boost revenue and efficiency—all in under one hour.

B2B Online | April 28 - 30, 2025 | Chicago, Illinois

Andrew Wadsworth
Senior Director, Client Engagement, Icreon

Andrew Wadsworth is a seasoned business leader with over 15 years of experience helping organizations thrive in the digital world who focuses on delivering innovative, future-ready solutions that create meaningful impact for clients. Beyond his role of Senior Client Management Director at Icreon, Andrew is the Marketing Council Co-chair at the MACH Alliance, a global group of tech leaders championing open, flexible ecosystems. In this role, Andrew drives marketing initiatives and educates enterprises.

• Self-service dashboards integrated with enterprise systems. 
• AI-powered product discovery for complex catalogues. 
• Personalized catalogues and pricing aligned to buyer contracts.
• Streamlined workflows to reduce time to close. 
• B2B checkout flows built for complex order requirements. 
• Editable, testable content across touchpoints.

Don't miss our workshop, Apr 28th from 11:05 a.m. to 12:00 p.m.

Chicago Marriott Downtown, Salon 3, 7th Floor. 

Monday, Apr 28th from 11:05 a.m. to 12:00 p.m. 

Chicago Marriott Downtown, Salon 3, 7th Floor.