Patrick Moore
Regional Vice President - West Enterprise, Sitecore

Patrick Moore brings over 17 years of experience across front-line retail, enterprise software sales, and sales management. He has a proven track record of building, coaching, and developing high-performing teams, with a focus on fostering human connection as the key to his success. Patrick’s personal values are centered around family—being a devoted husband, father, son, and brother. Outside work, he enjoys outdoor activities like fishing, mountain biking, hiking, and guiding backpacking trips for friends and family.

ICREON

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12 West 21 Street 7 Floor

New York, NY 10010

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Total Experience Report

Unify customer, employee, and user experiences with a seamless Total Experience (TX) strategy to drive business growth at speed.

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Sessions that will inspire you

Modernizing B2B Engagement: Acrisure's Digital Revolution

3:30 PM to 4:00 PM | Monday, February 24

Discover how Acrisure, a leader in business insurance and fintech, redefined B2B engagement with a modular, flexible architecture that enables rapid content updates and real-time personalization. By adopting a composable, headless CMS, Acrisure gained the agility to adapt swiftly, integrate AI-driven insights, and deliver seamless, engaging experiences across multiple channels.

This session explores Acrisure’s transformation from a fragmented digital presence to a cohesive, high-impact platform that enhances both engagement and operational efficiency.

Steve Lamensdorf, SVP of Customer Experience, Icreon
Patrick Moore, Regional Vice President - West Enterprise, Sitecore
Chru Brar, Sr. Program Manager, Acrisure

Who we are

Icreon® is the trusted digital velocity partner to the Fortune 500. We don’t just accelerate growth—we guide it in the right direction, delivering digital strategies and technology solutions that create lasting business value across the customer journey.

Drawing on over two decades of experience and deep industry knowledge, Icreon provides expertise in experience transformation, digital product innovation, commerce, and data insights & artificial intelligence. Headquartered in New York City with a global presence, Icreon serves a targeted range of industries, including B2B manufacturing, distribution, and professional services.

Testament

97%

Client retention rate

Experience 

25+

Years of growth

Strength 

500+

Strong team 

Elevate your business strategy in the digital world with TX implementation.

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The agenda

Day 1 | Wed February 26

10:00 AM

Meet & Greet 

Nametags, Swag, Refreshments 

12:00 PM

Presentations 

Pecha Kucha Customer (roughly 7 min each)

1:00 PM

Critique

Critiquing a local Landing Page

2:00 PM

Network + Questions

Network, and learn & get inspired from each other. 

10:00 AM

Meet & Greet 

Nametags, Swag, Refreshments 

12:00 PM

Presentations 

Pecha Kucha Customer (roughly 7 min each)

1:00 PM

Critique

Critiquing a local Landing Page

2:00 PM

Network + Questions

Network, and learn & get inspired from each other. 

Day 2 | Thurs, February 27

Day 3 | Fri, February 28

10:00 AM

Meet & Greet 

Nametags, Swag, Refreshments 

12:00 PM

Presentations 

Pecha Kucha Customer (roughly 7 min each)

1:00 PM

Critique

Critiquing a local Landing Page

2:00 PM

Network + Questions

Network, and learn & get inspired from each other. 

Total Experience (TX) has emerged as a vital business strategy in the digital-first world. Your customers and employees interact with your business through websites, mobile apps, social media, and beyond. They expect a seamless, cohesive, and personalized experience to have skyrocketed. To meet these expectations, businesses must embrace a holistic approach that brings together the disciplines of customer experience (CX), employee experience (EX), user experience (UX), and multi-experience (MX) into a unified strategy - Total Experience (TX).


Businesses prioritizing TX can create a consistent and immersive experience across all channels, devices, and interactions, enhancing customer and employee confidence, satisfaction, loyalty, and advocacy.


Icreon’s latest report on TX Implementation offers you a deep understanding of TX and a holistic approach to adapting Total Experience in your Business Model.

Total Experience

What's Inside:

  • Core of Total Experience
  • Major Elements and Factors of Total Experience
  • 360 Degree Implementation of TX in Your Organization